Driving +98% ROAS and +51% Purchases for an International Outdoor Power Equipment Brand

Situation

Lacking a clear conversion optimization strategy, this client’s Google Ads account was performing below expectations with a higher than acceptable CPA. In addition, they weren’t able to quantify the impact of their YouTube campaigns and left them optimizing soft metrics of CPM and view rate.

Solution

• Reset conversion tags on site and campaign goals to optimize toward the value of these actions

• Optimized ad copy leveraging dynamic text insertion to increase relevancy based on individual users

• Built out merchant center feed to highlight the product inventory across product listing ads

• Reoriented YouTube campaigns to avoid low-quality placements while shifting KPI focus to a brand lift goal

Results

-54% Cost/Purchase

+51% Conversions

98% ROAS

+42% Brand Awareness