https://www.samjdigital.com/my-work daily 0.75 2025-05-19 https://www.samjdigital.com/my-work/blog-post-title-one-hn9ga-2wd7z monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/65c7d05c61a882262b473066/1747676354329-KTD7T18GF5Y1F294D4SY/unsplash-image-SpVHcbuKi6E.jpg My Work - Boosting App Downloads & New Accounts for Finance Client Situation This financial company wanted to increase conversion scale of their paid search and Apple Ads campaigns while maintaining overall spend efficiency. With the goal of driving new account sign ups and app downloads, the client had struggled to scale their campaigns in the expensive and heavily regulated financial vertical. https://www.samjdigital.com/my-work/blog-post-title-one-hn9ga-wwkeb monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/65c7d05c61a882262b473066/1747070160239-G5MB2SW8444K5SGE4GO3/unsplash-image-zfwyrIA6bFw.jpg My Work - Driving +98% ROAS and +51% Purchases for an International Outdoor Power Equipment Brand Situation Lacking a clear conversion optimization strategy, this client’s Google Ads account was performing below expectations with a higher than acceptable CPA. In addition, they weren’t able to quantify the impact of their YouTube campaigns and left them optimizing soft metrics of CPM and view rate. https://www.samjdigital.com/my-work/blog-post-title-one-hn9ga monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/65c7d05c61a882262b473066/1746737448463-GNWJ5T920AMA06CJG2SF/unsplash-image-V37iTrYZz2E.jpg My Work - How I Drove -45% Cost/Store Visit for a National Auto Care Brand Situation This major auto care brand had four search accounts across there retail and e-commerce businesses driving traffic to three websites. With over 500 locations nationwide and an enterprise ecom site to support, each account had various campaigns with differing goals and geotargets that required nuanced segmentation and strategy. 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