Boosting App Downloads & New Accounts for Finance Client
Situation
This financial company wanted to increase conversion scale of their paid search and Apple Ads campaigns while maintaining overall spend efficiency.
With the goal of driving new account sign ups and app downloads, the client had struggled to scale their campaigns in the expensive and heavily regulated financial vertical.
Solution
Restructured the strategy and structure of accounts with a focus on driving conversions
Revised ad copy and creative with action and conversion-oriented themes
Expanded scope of keyword targets with focus on low volume/high intent long-tail terms
Consulted on landing page design/UX tests and implemented high-performing pages
Implemented a structured testing plan to push ongoing optimizations of keywords, ads, bid strategies, etc.